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Stand-alone direct mail has a proven record as a performance marketing channel. Connect your print campaigns to digital channels and watch brand recognition and response rates climb....When your direct mail campaign is supported with digital amplification tools, such as MCT Mail Ampli-fi, results can be boosted by 20%, 30%, or even 45%.

Because marketing messages and CTAs on postcards are immediately visible to the consumer, postcards provide guaranteed impressions. Adding lamination to your postcards ensures that your design and message survive the automated processes required for standard mail and arrive in mailboxes in beautiful condition.

This post explores how your small business can harness trusted marketing tactics like direct mail, local SEO, and more to build an engaged customer base.

Marketers use plastic and paper cards in a variety of creative ways to transform ordinary mail into physically interactive and memorable experiences – experiences that drive real action and leave an impression in ways that ink on paper alone does not.

Successful direct mail campaigns reflect creativity, technology, and attention to detail. The tangible nature of a well-crafted, personalized mail piece is a powerful tool. Utilizing a three-way-match can transform a standard mailing into an interactive experience that recipients will notice and remember.

Personalized direct mail provides marketers with a powerful means to connect with their audience in a crowded marketplace. Integrate data management, advanced production methods, and individualized messaging to deliver tangible communications that resonate and nurture lasting relationships. Marketers who embrace personalization will be well-positioned to capture customer attention and drive meaningful engagement in their marketing strategies.

Including a membership card in your mail piece can transform an ordinary package into a surprise that recipients will want to unwrap.

Discover the latest nonprofit marketing trends to shape your strategies. Learn about key trends like AI innovations and the resurgence of direct mail.

Effective fundraising plans start with a clear assessment of your organization's current situation. From there, you can set realistic goals,

The HP Indigo 18K is the latest in a series of capital investments and upgrades MCT made during Q4 2024 to modernize its print and direct ma

Enhance your sustainable card designs with ZERO PLASTIC full-face-foil.

In this guide, we'll explore 5 common reasons for donating and how you can engage different donor personas in your marketing efforts.

Durable and Elegant Engineered Board Stock is a Sustainable Alternative to PVC DOWNERS GROVE, Ill., June 11, 2024 (Newswire.com) -...

Multi-Site Certification covers both Card Manufacturing and Direct Mail Production Sites Downers Grove, IL – Marketing Card Technology,...

Marketing Card Technology, LLC (MCT) has published the first ever companion guide for marketers looking for ways to drive direct mail...

The purchase marks the latest of several capital investments MCT made in 2023 to meet increased demand for swift turnaround on highly person

In the fast-paced digital age, where emails flood inboxes and online advertisements compete for attention, direct mail has proven to be a...

Marketing Card Technology, LLC Appoints Card Industry Veteran Karen Brooker as VP of Growth Strategy Downers Grove, IL, December 11,...

We're celebrating our birthday with a sweet new website... Read on to see what else is new at MCT!